The Types of Keywords You Need to Know for Effective SEO

Types of Keywords For Effective SEO

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Doing keyword research is essential, as you'll need to know what terms potential customers are actually searching for, and how competitive the keyword landscape is.

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If you’re looking to improve your website’s SEO, it’s important to understand the different types of keywords that exist. There are three main types: short-tail, long-tail and modifier. Each type serves a different purpose, and keyword research is essential for finding the right ones for your business. In this blog post, we’ll discuss each type in depth and walk through the keyword research process so you can find the right keywords for your website! You can also check the SEO: THE COMPLETE GUIDE FROM CARDIFF SEO EXPERT to begin with SEO.


What is keyword research?

Keyword research is an important step in online marketing. It involves identifying and selecting keyword phrases that are related to your business or website, so those keyword phrases can be used for content optimisation and search engine optimisation purposes. It’s the foundation for any successful SEO campaign, as well as other forms of digital marketing such as PPC or email campaigns. It helps to determine which keyword phrases users are using when looking for a product or service like yours, enabling you to effectively target customers who are actively searching for what you offer.

By understanding keyword intent and making sure keyword phrases are properly implemented throughout your website, you will ensure search engines give your website the highest rankings possible for searches related to that keyword phrase.

How Keywords Improve SEO

What is the importance of keyword research and how can it help you improve your SEO efforts?

Keyword research plays a key role in determining the SEO success of any website. It helps you to understand what people are searching for, so that you can create content with keyword-rich phrases and titles.

Doing keyword research before creating your content/blog also allows you to develop relevant topics that people actually want to read about, rather than simply writing about something without doing the necessary research beforehand.

Additionally, keyword research makes it possible for you to optimise your website’s visibility by placing keyword phrases incorporated into content within strategic positions on your site, such as meta tags and H1 headings.

In short, keyword research is a powerful tool for improving the performance of your website’s search engine visibility without devoting a huge amount of time and resources to it.

Keyword relates to a lot of things

What are the different types of keywords?

Keywords are an essential component of keyword research, a critical aspect of website and content optimisation. Two main keyword types are short-tail and long-tail keywords, while modifier keywords enhance both.

Short-tail Keywords

Short-tail keywords are phrases used in keyword research to determine the popularity of a query in search engine optimisation and content marketing.

Short-tail keywords are one or two words in length, such as “chocolate chip cookie” or “design tips”. They tend to have high search volume and competition, as well as lower relevance compared with longer keyword phrases.

Short-tail keyword research is a great tool for brainstorming content topics and finding new keyword opportunities that can boost organic rankings and drive website traffic.

Long-tail Keywords

Long-tail keywords are phrases or strings of words used in keyword research. They tend to be more specific than typical keyword searches and typically include more than one keyword per phrase.

For example, “shoes for snow” is a long-tail keyword because it contains multiple search terms. These phrases are becoming increasingly popular as people try to narrow down their search results and get more targeted information.

Long-tail keyword research has become an invaluable part of optimizing content for search engine algorithms, enabling website owners to capitalize on more specific areas of interest.

Overall, long-tail keywords may not get as much traffic as shorter, high-volume keyword searches, but they can still be worth pursuing as they often drive better quality leads that have a higher likelihood of converting into sales or leads.


Modifier keywords are keyword terms that can be included into keyword research to give the keyword phrases greater specificity. They’re used to tailor keyword research and kind of “fine tune” keyword phrases to match the intent of a market or audience more accurately.

For example, by including a modifier keyword like “free” in your keyword phrase, you’ll filter search results to display more specific information related to what people are searching for when they type in “free widgets.”

There is also another type of modifier called location modifiers. This type of modifier provides a great way to target keyword searches specifically to a certain city, country, or region. For example, “electricians in Cardiff” narrows down the keyword search much more than if you were simply looking for “electricians”. And “Mexican restaurants in Bristol” is much more location-specific than searching for “Mexican restaurants” alone. Using location modifiers can make all the difference in your keyword research.

Without this type of targeted keyword research, online marketing teams can find themselves wasting precious time and resources trying to drive relevant traffic. In short, modifier keywords can make all the difference when it comes to pinpointing those carefully crafted keyword phrases and engaging with your audience.

Tips in choosing the right keywords for your website

Tips in choosing the right keywords for your business or website

Choosing the right keywords for your business or website can be a difficult process, but it’s worth taking the time to do it well.

Do Keyword Research

Doing keyword research is essential, as you’ll need to know what terms potential customers are actually searching for, and how competitive the keyword landscape is.

Avoid Generic Terms

Also consider the intent behind keyword searches; avoid using overly generic terms if possible, and focus on more specific phrases that are likely to result in conversions and leads.

Consider Search Volume

Taking into account search volume (how often a keyword is searched) as well as keyword difficulty (how competitive that keyword phrase is between different websites or businesses) will also help you narrow down your keyword selection.

Doing keyword research properly, researching user intent and search volumes, and having an understanding of keyword difficulty will all help you choose the best keywords for your business.


Keyword research is vital for any business that wants to be successful online. By understanding the different types of keywords and using the tips provided, you can choose the right keywords for your business or website. 



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