Welcome to the second part of our SEO guide! In this blog post, we will be discussing deeper SEO – from on-page optimisation to link building and everything in between. As a SEO expert, I know how important it’s to have a comprehensive understanding of SEO in order to achieve success with your website. If you are just starting out with SEO, or if you feel like you could use a refresher course, then this blog post is for you! Let’s get started!

What is SEO and how can it help businesses grow online visibility and organic traffic

SEO, or search engine optimisation, is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). SEO can be achieved through on-page Optimisation (such as title tags and meta descriptions) and off-page SEO (such as link building and content marketing). SEO is an important part of any digital marketing strategy, as it can help to increase organic traffic and online visibility. (Check the SEO: The Complete Guide from Cardiff SEO Expert Part1 )

For businesses, SEO can be a valuable tool for growing brand awareness, generating leads, and driving sales. Cardiff SEO agency can help businesses to grow their online visibility and organic traffic through SEO. SEO agencies have a team of SEO experts who can help businesses to improve their ranking in SERPs. SEO agencies can also help businesses to create high-quality content that is optimised for search engines. By improving the visibility and ranking of a website, SEO can help businesses to grow their online presence and reach new customers.

What is Organic Traffic vs Paid Traffic?

Organic traffic is the term used to describe visitors who arrive at a website through a search engine, such as Google, or a social media site, such as Facebook. Unlike paid traffic, which is generated through advertising, organic traffic is free. This means that it can be a valuable source of leads and potential customers for businesses. However, quality organic traffic can also be difficult to obtain. For this reason, businesses need to ensure that their website is optimised for search engines and that their social media presence is strong in order to maximise the potential for organic traffic.

The basics of SEO: keyword research

One important part of SEO is keyword research. This involves targeting the right keywords that will bring users to your website. To do this, you need to understand how people are searching for the information, products, or services that you offer. Once you have a list of keywords, you can use them in your website content, meta tags, and other places to help improve your website’s visibility in search results. Keyword research can be time-consuming, but it’s an important part of any SEO strategy. By taking the time to find the right keywords, you can help ensure that your website is seen by more potential customers.

SEO: On-page optimisation

On-page optimisation is the process of optimising individual web pages in order to rank higher and earn more relevant traffic in search engines. The main aim of on-page optimisation is to make your website more search engine friendly. Although on-page optimisation is a fairly simple concept, there are a variety of factors that come into play. In order to ensure that your website is properly optimised, you will need to pay attention to both the content and the structure of your site. In terms of content, all of your web pages should include relevant keywords and phrases. In addition, your web pages should be well-written and free of any grammar or spelling errors. As for the structure of your site, it’s important to have a clean and easy-to-navigate design. All of your web pages should be accessible from the home page, and all links should be working properly. By following these basic guidelines, you can help improve your website’s ranking in search engine results pages.

Performance / speed optimisation

Web performance or speed optimization is the process of making a website load faster. This can be done in a number of ways, but some common techniques include reducing file sizes, compress resources, caching static assets and using a content delivery network (CDN). Optimizing web performance can be important for a number of reasons. It can improve the user experience by making pages load faster and eliminating delays. It can help to reduce server costs by reducing the amount of data that needs to be transferred and it can improve search engine rankings, as Google and other search engines have stated that they take page load times into account when ranking results. 

SEO: Link building

SEO link building is the process of acquiring links from other websites to your own. The more links you have pointing to your site, the higher your site will rank in search engine results pages (SERPs). Link building is an important part of any SEO strategy, but it can be a time-consuming and challenging process. There are a number of different ways to build links, such as guest blogging, directory submissions, and social media outreach. One of the most effective (and quickest) ways to build links is to create high-quality content that other website owners will want to link to. If you can produce compelling, informative, and shareable content, you’ll be well on your way to building quality links.

What are SEO Backlinks?

Backlinks are one important factor that contribute to a website’s SEO. A backlink is simply an inbound link from one site to another and acts as a vote of confidence for Google. The more backlinks a site has, the more likely it’s to rank higher in Google search results. In addition, backlinks from high-quality websites are especially valuable because they indicate that other sites believe the content on your site is worth linking to. As a result, actively pursuing backlinks from high-quality websites can be an effective way to improve your site’s SEO.

What are SEO Internal links?

Internal links are hyperlinks that point to other pages on the same website. They are different from external links, which point to pages on other websites. Internal links are often used to provide additional information about a topic, or to help users navigate a website. When used effectively, they can improve the user experience and help search engines index a website more effectively. In general, it’s good practice to use keyword-rich anchor text for internal links. This will help improve the visibility of the linked page in search engine results pages (SERP). Additionally, it’s important to ensure that all internal links work properly and do not lead to 404 errors. Broken links can frustrate users and damage a website’s SEO.

The importance of backlinks in SEO

In the world of search engine optimisation (SEO), backlinks are one of the most important ranking factors. A backlink is created when one website links to another. Backlinks are an indicator to search engines that a site is popular and relevant, and they can help to improve a site’s ranking. In addition, backlinks can also drive traffic to a website. When a user clicks on a link, they are taken to the linked site. Backlinks are therefore an essential part of SEO, and they should be a key focus for any site that is looking to improve its ranking.

How to create content that is both optimised for search engines and engaging for users

Generating high-quality content is essential for attracting new customers and growing your online presence. But what you may not realise is that creating content that is both engaging and optimised for search engines can be a challenge. Here are a few tips to help you strike the right balance:

Start by doing your research. Use keyword research tools to identify the terms and phrases that potential customers are using to find businesses like yours. Then, use those keywords throughout your content, including in the title, headlines, and body text. However, don’t stuff your keywords; too many keywords will make your content difficult to read and will turn off potential customers.

Next, focus on creating compelling and original content. Your goal should be to produce content that is informative and interesting, while also providing value to your target audience. If your content is truly valuable, readers will be more likely to share it with their friends and followers, helping you to reach an even wider audience.

Finally, don’t forget about promoting your content. In addition to SEO techniques like keyword optimisation, be sure to promote your content through social media and email marketing. By taking these steps, you’ll ensure that your content reaches the widest possible audience and has the best chance of driving traffic and sales.

The different types of SEO including local, eCommerce, voice search, and more

Search engine optimisation (SEO) is the process of optimising a website to rank higher in search engine results. There are many different types of SEO, each with its own unique focus. Local SEO, for example, focuses on optimising a website to rank higher for local searches. This can involve optimising the website for specific keywords related to the business’s location, as well as making sure the site appears in local directories and business listings. eCommerce SEO, on the other hand, focuses on optimising an online store to rank higher in search results. This can include optimising product pages for specific keywords and making sure the checkout process is easy to use and mobile friendly. Voice search SEO is another type of SEO that is becoming increasingly important as more people use voice assistants like Siri and Alexa to perform searches. This involves optimising website content to be easily found and read by voice search engines, as well as making sure the site loads quickly on mobile devices. There are many other types of SEO, but these are some of the most common. By understanding the different types of SEO, businesses can choose the best techniques to improve their search engine rankings.

Tips and tricks from an expert Cardiff SEO company on how to get started with SEO

SEO is a complex and ever-evolving discipline, but there are a few basics that any beginner can and should learn.

The first step is to understand how search engines work. When someone types a query into a search engine, the engine looks through all of the websites it has indexed and attempts to find the best match for the query. To do this, it uses a number of ranking factors, which are essentially signals that help to determine whether or not a particular website is a good match for the query. Some of the most important ranking factors include things like keyword usage, title tags, and backlinks.

Once you have a basic understanding of how search engines work, you can start to think about how to optimise your own website. One of the simplest and most effective things you can do is to make sure that your site is well organised and easy to navigate. Search engines like websites that are easy to crawl and index, so anything you can do to make your site more navigable will likely help your SEO efforts. Be sure to use descriptive titles and Meta descriptions for your pages, as these can help searchers understand what your pages are about and whether or not they’re relevant to their needs. Focus on creating high-quality content that includes targeted keywords; if your content is informative and useful, people will be more likely to link to it, which will also help your SEO. 

These are just a few tips to get you started with SEO; for more detailed information, consult with an experienced Cardiff SEO company.