Image SEO: How To Optimise Your Alt Text and Title Text

Image SEO

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Did you know that images can help with your Cardiff SEO? In fact, optimising your alt text and title text can help improve your ranking on search engines. In this blog post, we’ll discuss how to choose the right alt text and title text for your images, as well as how to optimise them for SEO. Stay tuned for more tips on Image SEO!

What Is Image SEO?

SEO, or search engine optimisation, is a powerful tool that any website owner can use to increase the visibility of their site online. Image SEO is an extension of SEO, but specifically targets the images loaded onto the site. By optimising images with SEO techniques, you can make sure that your photos come up in searches and improve your site’s ranking on search engines. It’s like SEO-supercharging for photographs! Image SEO involves using appropriate keywords for file names, captions and alt text tags; selecting the best image format for SEO; compressing image files; having unique images; and more.

How To optimise Your Alt Text And Title Text?

Alt Text

1. Use Keywords

One of the most important things you can do when optimising your alt text and title text is to use keywords. Keywords are words or phrases that describe your products or services. By including keywords in your alt text and title text, you can help improve your search engine ranking and make it easier for customers to find your products or services.

2. Keep It Short and Sweet

When writing your alt text and title text, it’s important to keep it short and sweet. Longer texts are more difficult for customers to read, and they may also be cut off by search engines. Aim for a length of around 10 words or less for each piece of text.

3. Use Descriptive Language

Another important tip is to use descriptive language in your alt text and title text. This will help customers understand what your products or services are and what they can expect from them. Avoid using jargon or technical terms that customers may not be familiar with.

4. Make It Relevant

Relevant Alt Text and Titles

It’s also important to make sure that your alt text and title text are relevant to your business. Customers should be able to tell what your business does just by reading the text. If the text is not relevant, it may confuse customers or cause them to lose interest in your products or services.

5. Use Actionable Language

In addition to being relevant, your alt text and title text should also be actionable. This means that it should encourage customers to take some kind of action, such as visiting your website or making a purchase. Actionable language can include phrases like “click here” or “learn more.”

6. Include A Call to Action

A call to action is a phrase that encourages customers to take a specific action, such as making a purchase or signing up for a newsletter. Including a call to action in your alt text and title text can help increase conversions by prompting customers to take the next step in their customer journey.

7. Change The Image File Name To Your SEO Keyword

Before uploading any images to your website, be sure to give it a file name that includes one of your SEO keywords – this small step has large SEO implications! Not only does it alert search engine bots to the content of the image, but it also helps other people find relevant content through searching. So don’t forget to optimise your alt text and title text by including SEO keywords in your image file names.

8. Test, Test, Test!

Once you’ve created your alt text and title text, it’s important to test it out to see how it performs. You can do this by conducting A/B tests or split tests on different versions of the text. This will help you determine which version is most effective at driving conversions.

9. Monitor Your Results

Once you’ve implemented your optimised alt text and title text, be sure to monitor your results so that you can continue to improve upon them over time. You can do this by keeping an eye on your website’s analytics, as well as tracking customer feedback and engagement with your content.

10. Stay Up-to-Date

Stay Up To Date

Image SEO is an ever-evolving process. To ensure that your images are optimised for the best possible results, it’s important to stay up-to-date on the latest trends in image optimisation. Check industry news and updates regularly so you can stay ahead of the curve.

11. Be Patient

It can take some time for optimised images to show up in search engine results. Be patient and give your SEO efforts a few weeks or months before evaluating the results. With proper optimisation and consistent monitoring, you should eventually see improved rankings and increased website traffic!

12. Enlist Professional Help

SEO Professional Help

If you’re feeling overwhelmed or need additional help optimising your images for SEO, there are many professionals who specialize in this area. They can provide expert advice and insights to ensure that all of your images are optimised for maximum visibility and engagement.


Image SEO is an essential part of any digital marketing strategy. By following these tips, you’ll be able to create alt text and title text that will improve your search engine ranking and make it easier for customers to find your products or services. Remember to make sure the text is descriptive, relevant, actionable, and includes a call to action. Test and monitor your results, stay up-to-date on trends, and enlist professional help if necessary. With the right approach, you can ensure that your images are optimised for success!

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