Header Tags: What They Are & How to Use Them


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Header tags play a significant role in SEO. They help search engines understand the structure and hierarchy of your content, which can result in better rankings. Today, we discuss what header tags are, how to use them correctly, and some tips for creating engaging articles. Let’s get started!

What Are Header Tags?

Header tags are HTML elements used to identify headings and subheadings within the body of a webpage. They range from <h1> (the most important) through <h6> (the least important). Each tag has its own style, size, and level of importance for search engine optimization.

What Is The Purpose Of Header Tags?

The main purpose of header tags is to help search engines and users understand the structure and hierarchy of content on your website. By adding header tags, you can make it easier for search engine crawlers to index your pages and rank them accordingly. This will result in more organic traffic from search engines as well as a better user experience since the content will be clearly organized.

Besides SEO, header tags are also useful for creating a visual hierarchy on the page. This makes it easier for users to read and scan the content quickly.

What Are The Different Types Of Header Tags?

The six types of header tags, from highest to lowest priority, are <h1>, <h2>, <h3>, <h4>, <h5> and <h6>.

<H1> is the most important headline tag and should be used for the title of your page. It should include the main keyword that you are targeting.

<H2> and <H3> tags should be used for subheadings within your page, with <H2> being more important than <H3>. These should also include the keywords that you want to target.

<H4>, <H5> and <H6> tags should be used to clearly drill down into the content of your page.

How To Use Header Tags Correctly?

SEO-Header Tags Hierarchy

When creating content, it’s important to use header tags correctly. The <H1> tag should only be used once for the title of the page, and all other headers should be nested appropriately. For example, an <H2> tag should only appear after an <H1> tag, and an <h3> tag should only appear after an <H2> tag.

It is also important to include keywords in your header tags. This will help search engines understand what the page is about and rank it accordingly.

What Are The Common Mistakes People Make With Header Tags?

1. Not Using Header Tags

One of the most common mistakes people make when it comes to header tags is not using them at all. Header tags are an important part of on-page SEO, and they should be used to structure your content in a way that makes it easy for search engines to understand.

2. Using Incorrect Header Tags

Another common mistake people make is using incorrect header tags. Header tags should be used in a hierarchy, with the most important information being placed in the H1 tag and the least important information being placed in the H6 tag. However, many people simply use header tags randomly, without taking into consideration their importance.

3. Stuffing Keywords Into Header Tags

A third mistake people make is stuffing keywords into header tags. It’s important to use keywords in header tags, but they should be used only when they are relevant to the content of the page. Overuse of keywords in header tags can actually hurt your SEO efforts as it can be seen as keyword stuffing by search engines.

4. Not Optimizing Header Tags for CTR

Another mistake people make is not optimizing your main H1 header tags for CTR. CTR stands for click-through rate, and it is a measure of how often people who see your listing in the search results click on it. Optimizing your header tags for CTR can help to improve your ranking in the search results as well as increase traffic to your website.

5. Not Making Use of Secondary Keywords

Finally, another mistake people make is not making use of secondary keywords in header tags. Secondary keywords are those that are related to your primary keyword but are not as competitive. including them in your header tags can help you to rank for them and get more traffic to your website

Tips For Creating Engaging Articles

Creating engaging articles is essential for driving organic traffic to your website. Here are some tips to help you write content that will be successful:

1. Write A Catchy Headline

Your headline is the first thing readers will see, so make sure it’s engaging! A good headline will make readers want to click on your article and keep reading.

2. Start With A Strong Lede

Your lede is the first sentence (or two) of your article, so make sure it’s strong! A good lede will grab readers’ attention and make them want to keep reading.

3. Use Images And Videos

Images and videos can help break up your text and make your article more visually appealing. They can also help to illustrate your points and make your article more engaging.

4. Write In A Clear, Concise Style

Write in a clear, concise style that is easy for readers to understand. Avoid using jargon or technical terms that might not be familiar to your audience.

5. Keep it Interesting!

Make sure your article is interesting from start to finish! Engage your readers by using stories, examples, or humor.


Using header tags correctly is essential for good on-page SEO. Make sure to use them in a hierarchy and include relevant keywords, but don’t stuff them with keywords. Make sure to optimize your header tags for CTR and use secondary keywords when possible.Also, remember to write content that is engaging and interesting in order to maximize organic traffic from search engines. Following these tips will help you create effective header tags that will improve your SEO and attract more visitors to your website. Don’t forget to check SEO: Complete Guide and SEO Marketing for better SEO understanding. 

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